Greeting card sites Entry Today

04/02/09

The ecard space is a funny one. This is the space that is eating the lunch from the old paper greeting card space that's been around forever and a day. In some ways it's a normal case study of technology advancement over a paper based product. But I don't think it's that simple. More. eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. Electronic cards are bought online and never touch paper. In this way, it's a real product transition. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market.